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How to combine user experience and website?

Some brands have decided to stop using traditional websites and instead use a combination of Facebook, YouTube, Twitter, and Pinterest to spread their message. Should you abandon your website? Not necessarily. But if you want your site to really engage and convert visitors, you should combine it with your social networks.

How to combine the design and social media experience?

A good website design must include icons of various social media. A rule of thumb is that the more visible your social buttons are, the more users will interact with them.

Icons, “likes”, “follow” and more should be included in the header/footer of your website, preferably on each page, as your social media profiles are an important source of information for users and an easy way to stay connected or get more followers.

Likewise, include “share” and “like” icons on each blog post, as well as on all web pages that contain valuable and worth sharing information.

Also, include a call to action. Ask your visitors to like your Facebook page, follow your brand on Twitter, or join the discussion on LinkedIn, for example. Why? Everyone has social icons on a site these days, but people are more likely to click on them if you tell them.

In addition, it is important to design your social media icons to match the style of your website. These details grab the viewer’s attention, which increases the chances of them clicking on your social connections.

Allow social connections

With social connections sites no longer have to configure their own individual connection unless they wish, but they can ask their visitors to connect with a Facebook or Twitter account. This allows sites to build an internal community and can be a great opportunity for organizations to share specialized content while connecting with their prospects.

In addition, giving people the opportunity to register/connect via Facebook, Twitter, etc … instead of filling out forms, shortens the registration process, which tends to lead to an increase in the conversion rate for registrations.

Website and social network = the perfect alliance

Businesses need to design sites to complement the social media user experience, and vice versa.

For example, on many home pages, static content is largely replaced by variable content that feeds from various sources, such as social media feeds, blog feeds, site areas focused on categories, news feeds, etc.

The implementation of Facebook Open Graph and Twitter cards on a website is the best way to control the presentation of your website on social networks. And it’s much easier to implement from the start than having to go back once the site is already built.

Make content shareable

What is the use of a consumer or a prospect finds something he likes but it is too difficult to “like” or “tweet” directly from this page, the integration of the possible sharing on all content pages is now essential.

Your product pages and content must be just social sharing buttons next to the picture of the item, allowing your customers to instantly share your articles more easily.

 

If you want to boost your presence on the Internet, the combination of social networks and website is crucial. It is not a question here of choosing the best way, but of combining them to improve the user experience!

Written by Nishant Bhardwaj on May 1st, 2020
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